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June 2, 2008
Building Hype
On the Media
Ever notice that sophisticated architectural renderings make construction projects look impossibly attractive. Exactly, says Dwell senior editor Geoff Manaugh, who blogs at bldgblog.blogspot.com. That's precisely the point.
Atlantic Yards watchdogs have been well schooled by Frank Gehry's rendering team in the art of making folks believe that the controversial megaproject:
- will hardly be noticed,
- isn't really very big at all, or
- is so magnificent that who cares what it looks like in the context of its surroundings.
Posted by lumi at June 2, 2008 4:58 AM