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August 29, 2012
In Metro, special section "in association with Barclays Center" sure looks like advertorial
Atlantic Yards Report
Who needs a fake newspaper when a (semi-)real newspaper will do the job for you?
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I called Metro to ask whether in fact the Barclays Center sponsored the four-page coverage. (Note that the arena will not look like that because 1) the towers haven't been built and 2) the building is way larger than that, unless you're in a hovercraft with special spectacles.)
I haven't gotten a confirmation, but on the fifth page, you see, there's this ad. (Update: the one article published online later added this explanation: This article is part of a sponsored special section Metro ran on Tuesday, Aug. 28 about the Barclays Center.)
...Wouldja believe that Metro quoted two people on the street, and both are excited about the arena because 1) they can walk to the arena and 2) "live sports bring such an infectious energy and cameraderie"?
Paul Zumoff is quoted in the article at bottom as saying the arena would "add value to the arena." Could he be the same Paul Zumoff who works as a real estate broker?
Related content...
Metro, One month until Barclays Center opens on Sept. 28
"There were a lot of challenges along the way," Brett Yormark, CEO of Barclays Center and the Brooklyn Nets, told Metro. "The economy, ongoing litigation that existed here in Brooklyn for the project, the NBA lockout and an eroding fan base in New Jersey all worked against us."
"But at the end of the day, we overcame," he said. "It was Bruce Ratner’s vision that kept us all going."
NoLandGrab: Oh, please.
Posted by eric at August 29, 2012 1:15 PM