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May 29, 2012
Calvin Klein scores $4M arena deal
NY Post
by Paul Tharp
Et tu, Calvin?
Calvin Klein is getting the VIP treatment under a multi-million dollar sponsorship deal with the Brooklyn Nets and Barclays Center.
The fashion house will sponsor 700 premium-priced seats in an exclusive courtside club at the $1 billion stadium, which opens in a Sept. 28 gala.
Each pricey seat in the “Calvin Klein Courtside Club” will be emblazoned with the designer’s familiar black-and-white logo, matching the arena’s overall black-and-white motif [allegedly] created by hip-hop mogul Jay- Z.
Calvin Klein is also getting the arena’s VIP entrance where the Flatbush and Atlantic avenues intersect in a spruced up plaza. Of the four entrances being sold, only EmblemHealth and Calvin Klein have been disclosed as gate sponsors.
Posted by eric at May 29, 2012 10:16 AM