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April 3, 2012
Barclays Center promotional round-up: Daily News, NY1, Channel 13
Atlantic Yards Report
Zzzzzzzzzzzzzzzzzz.... Oops, having a hard time staying awake, what with all the Netsanity.
The New York Daily News, home to the most embarrassing editorial backing Atlantic Yards, and the most embarrassing "news" coverage (via their "real estate correspondent), now has another reason to offer editorial support of the Barclays Center arena: the Daily News Golden Gloves, the newspaper-sponsored boxing tournament, is moving its two-day finals to the Brooklyn venue:
“The Daily News is excited to announce that the iconic Golden Gloves finals will take place at the new Barclays Center in 2013, beginning an exciting new chapter in the rich history of the tournament,” Daily News CEO Bill Holiber said Monday. “The Barclays Center will bring a new excitement to the sport of boxing and as a true partner of the Golden Gloves, will help the Daily News continue our strong tradition of supporting amateur boxing in New York.”
NY1 promotion
Meanwhile, NY1 published a segment, headlined Nets Develop Business Deals In Their Future Borough, that provided a tour of the new Nets offices in Brooklyn, led by relentless promoter Brett Yormark (Nets/Brooklyn Sports and Entertainment CEO), keyed to the big news that the Brooklyn Marriott is now the arena's official hotel:
Planting roots in the borough includes partnering with Long Island University and the Brooklyn Academy of Music, which will hold events in the arena. Point guard Deron Williams reached out to the community last month when he held a meet-and-greet event at the Fulton Mall.
"Our goal is to come out strong, very aggressively, and let them know we're here," said Yormark.
(Emphasis added)
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NY Daily News, The Daily News Golden Gloves boxing tournament moving to Barclays Center in Brooklyn for next year's title matches
“I’m a fan of boxing in general,” Yormark said. “I think the Golden Gloves defines New York in so many different ways. It truly has a diverse makeup of competitors and it’s made of people who aspire to be champions in that field. If we can help them in any way, shape or form, like offering the Barclays Center as a platform, that’s a great thing for us. My personal goal is to reinvent the Golden Gloves and to give it the biggest platform it’s ever enjoyed.”
NY1, Nets Develop Business Deals In Their Future Borough
"Now that we're here in Brooklyn, we're taking people on site tours of the Barclays Center so we can play show and tell for the first time in a very authentic way," said Nets and Brooklyn Sports and Entertainment CEO Brett Yormark.
NoLandGrab: That's a step up from their usual game — bait and switch.
Posted by eric at April 3, 2012 9:58 AM