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March 5, 2012
Brooklyn stars in Barclays Center ad push
NY Post
by Claire Atkinson
With the clock counting down to its official opening, Barclays Center is casting a wide net to lure sports and entertainment seekers to Brooklyn.
Beyond basketball, a new ad blitz for the 18,000-seat arena, which will bring the New Jersey Nets to downtown Brooklyn, will give equal billing to the arena’s other attractions.
The Nets may visit "downtown Brooklyn" occasionally, but they'll be playing their games in what's actually Prospect Heights.
The first ad in the “In Brooklyn” campaign will tout college basketball, boxing, concerts and family-friendly shows like the circus, in addition to the arrival of the Nets, when it kicks off today.
Posted by eric at March 5, 2012 9:23 AM