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March 5, 2012
Barclays Center begins new marketing plan; Post says it's supposed "to sell Brooklyn as much as basketball;" includes images of non-existent towers
Atlantic Yards Report
A new “seven-figure” Barclays Center marketing push, according to a New York Post Business page article today, "is part of a plan to sell Brooklyn as much as basketball."
I'm not so sure, as the ad, seen in today's New York Daily News (but not the Post or Times, yet), seems to be selling events more than location. It includes images of three non-existent towers ringing the arena. And it makes no mention of the "community involvement" touted in a Barclays Center video.
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Posted by eric at March 5, 2012 9:29 AM