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March 20, 2012

Barclays Center Will Sell Bottled "Brooklyn Water" Imported From Florida

Gothamist
by John Del Signore

This is too perfect: When the controversial Barclays Center opens in Brooklyn, the arena will serve "Brooklyn Water," which is produced in Florida. Norman Oder, a longstanding opponent [NLG: Oder would call himself a critic] of Bruce Ratner's Atlantic Yards project, writes on Grub Street that even though Ratner has made a big deal about seeking Brooklyn-based vendors for the arena, the water will be shipped up from Florida, where it's "created" (as the company puts it) in a bottling plant called Brooklyn Water Enterprises Inc.

The plant has the capacity to produce "50,000 bottles of Brooklynized water per day" using a "14-step proprietary water technology to create Brooklynized water." This is the water that's used to make The Original Brooklyn Water Bagel Co. bagels, which is also based in Florida.

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NoLandGrab: With apologies to Umar Jordan, "if you bottled or baked in Florida, you ain't from Brooklyn."

Related coverage...

The Huffington Post, Barclays Center To Sell 'Original Brooklyn Water Bottling Company' Water Shipped From Florida

Despite a declaration to envelop itself in "quintessentially Brooklyn" cuisine, Barclays Center will be selling "Brooklyn" branded water produced some 1,250 miles away in Boca Raton, Florida.

Grub Street points our attention to the hokey water branding from the Florida-based, Original Brooklyn Water Bottling Company, which promises to successfully have developed a formula to "Brooklynize" water through a special filtration process in order to create "Brooklyn" bagels.

The Local [Fort Greene/Clinton Hill], The Day: What You Need Is A Cool Glass of ‘Brooklyn’ Water

One other problem? There’s no such thing as “Brooklyn water.” All New York City water is the same, isn’t it?

Posted by eric at March 20, 2012 10:12 AM