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September 26, 2011

Beyond Jay-Z's inaugural concert series: opportunities for mutual branding at the Barclays Center

Atlantic Yards Report

Nearly two weeks ago, I suggested (via the fanciful video below) that, to enhance Jay-Z's expected Barclays Center debut, arena backers might scheme to ensure that his wife Beyoncé Knowles does a guest spot--and brings out their new baby.

Well, at a press conference today, we'll learn that Jay-Z will in fact inaugurate the arena in September 2012. And, according to the Daily News, Beyoncé will do a guest spot in an eight-concert series.

The New York Post, handed a different exclusive, reports that the team's new name (Brooklyn Nets, presumably) will be announced, as well will a marketing campaign aimed at Lower Manhattan.

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Posted by eric at September 26, 2011 8:27 AM