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September 23, 2011
"Cultural icon" Jay-Z to "make significant announcement" Monday regarding arena and team
Atlantic Yards Report
[Yawn.]
The NBA pre-season is already delayed by a labor impasse, and there's talk of losses to the regular season, but the Nets can still gin up some publicity.
On Monday, Jay-Z, now referred to as "Cultural Icon Shawn 'Jay-Z' Carter" will make a "significant announcement" regarding the Barclays Center and the "borough's future NBA team.'
What might that be? The top two possibilities are 1) the team will be called the Brooklyn Nets (duh) and 2) that Jay-Z will open the arena with concerts (duh).
However, I'd expect the arena promoters to turn that into two press announcements. So I'm betting on the first option--and, perhaps, the announcement of a new global sponsor.
The event will be attended by Brooklyn Borough President Marty Markowitz, Forest City Ratner Companies Chairman and CEO Bruce Ratner, and Barclays Center CEO Brett Yormark.
Related coverage...
The Brooklyn Paper, He’s a business, man — Jay-Z to christen the Barclays Center
Rap mogul Jay-Z will christen the Barclays Center when the under-construction $1-billion home for the Brooklyn-bound Nets opens on the corner of Atlantic and Flatbush avenues next fall.
The hip hop star, who owns a very small portion of the basketball team, will headline the venue’s first performance during a three-week grand opening at the Prospect Heights arena in September, 2012, according to a source familiar with the plan.
Jay-Z is set to announce the dates at a press conference at the Barclays Center on Monday — where Nets officials are expected to unveil a new team name.
It will be a “major announcement,” Nets CEO Brett Yormark tweeted.
NoLandGrab: Oh, well, in that case....
Prospect Heights Patch, Jay-Z To Make "Major Announcement" About Nets At Barclays Center
Posted by eric at September 23, 2011 5:15 PM