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March 24, 2010
Nets offering fans 'bag exchange' against Kings
The Star-Ledger
by Dave D'Alessandro
Oh, God, didn't we beg Yormark not to stoop to this?
As you probably had guessed, Nets CEO Brett Yormark came up with a workable solution to the baghead issue:
The Nets had a “Bag Exchange” Wednesday night, when all fans were invited to turn in their bags for a nylon bag with the Nets logo on it, and a note from Yormark himself. The note read, “Thanks for letting us see your face, we hope we see it more often at Nets games – Regards, Brett Yormark.”
The team did not promote the exchange beforehand; they merely instructed personnel to identify bag-wearers and offer to make the swap. The nylon bag will also include trading cards.
But won't fans suffocate with nylon bags over their heads?
As for the original perpetrator, a gentleman from Morristown who was seated with his brother in the second row, Yormark said he invited him over for a bag lunch next week.
“We might stream it live on our website, so all the fans can enjoy a nice constructive conversation about the team, because he was expressing his disgust the other night,” Yormark said. “Again, the tickets he received were free, and I thought it was inappropriate, so he expressed himself and I expressed myself.”
NoLandGrab: "The tickets he received were free?" Of course they were — because nobody gives away more free tickets than... Brett Yormark.
Related coverage...
AP via MSNBC.com, Nets executive comes back with plan for paper bags
Nets spokesman Barry Baum said two people accepted the exchange offer by halftime.
NLG: Which means that tomorrow, the box score will indicate that 5,928 people accepted the exchange offer.
Posted by eric at March 24, 2010 9:25 PM