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March 22, 2010
New Jersey Nets CEO Brett Yormark barks at fan wearing paper bag in loss as team falls to 7-63
NY Daily News
by Julian Garcia
New Jersey Nets CEO Brett Yormark spends a lot of time extolling the "fan experience" at Nets games. Who knew that "experience" included having Yormarketing Genius get in your face for hanging a paper bag over your head in shame?
The Nets have been in the bag for months. Now their fans are, too, and that was too much for one team executive to take.
Between the third and fourth quarters of Monday night's 99-89 loss to the Miami Heat at the Meadowlands, Nets CEO Brett Yormark got into a heated confrontation with a fan wearing a bag over his head who was sitting in the second row across from the Nets' bench.
The fan claimed that Yormark asked him why he was wearing the bag and that when he sarcastically answered, "Because the Nets are so good," Yormark snapped at him. A Yormark spokesperson said he did not have any comment.
What could he say, anyway? Yormark's team fell to 7-63 last night, remaining on pace to break the NBA record for futility, set by the 1972-73 Philadelphia 76ers, who went 9-73.
NoLandGrab: Let us be the first news outlet to officially call for Yormark's resignation. At the very least, he should be forced to wear a bag over his head for the remainder of the season. And please, Brett, no silly paper bag promotions, ok?
Related coverage...
Develop Don't Destroy Brooklyn, Touchy Yormark
Great way to build a relationship with the community of fans—give them a lousy product and then yell at them for being upset. What marketing genius!
Bergen Record, Nets can't take the Heat, lose 14th straight at home, 99-89
NO FAN FAVORITE: During the second half, CEO Brett Yormark had a heated exchange with some fans sitting across from the Nets’ bench, including one wearing a bag over his head.
The Star-Ledger, John Loyer coaches in place of Kiki Vandeweghe in Nets' 99-89 loss to Heat
Two fans wearing paper bags on their heads in the VIP seats had a heated exchange with uber-fan-friendly Nets CEO Brett Yormark during the third period.
NLG: "Uber-fan-friendly?" Apparently not.
Posted by eric at March 22, 2010 11:20 PM