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August 18, 2009
The Business of the NBA
CNBC
The Nets' Yormarketing genius was on CNBC today, sticking to old fictions (the Nets will be in Brooklyn in 2011) and creating new ones ("there's only been a few people that have unfortunately not embraced" the team's silly reversible-jersey promotion). Yormark must not be reading Nets Daily.
NoLandGrab: "The reality of the situation is that we cater to the casual fan?!" That kind of talk will surely make those folks (a dwindling crowd, to be sure) who shell out thousands for Nets season tickets feel loved.
Related coverage...
Nets Daily, Yormark: “Only a Few People Haven’t Embraced the Matchup Plan”
Posted by eric at August 18, 2009 12:16 PM