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April 3, 2009
Campaign beats drum for downtown Bklyn
Effort comes as area’s pricing edge is under threat.
Crain's NY Business
by Amanda Fung
Crain's reports on the new Downtown Brooklyn marketing campaign — and is considerably less sanguine on the future of Atlantic Yards than the Brooklyn Daily Eagle's Dennis Holt.
The Downtown Brooklyn Partnership is launching its first major marketing campaign to promote the area as an ideal business district. It comes at a time when the area’s key commercial attraction—its long-running pricing edge—is being dulled by shriveling office rents in Manhattan.
The multi-year campaign uses the tagline: “It’s the Moment.” It includes print ads in real estate trade publications and a new Web site, which features short video clips of area residents and commercial tenants. Among them is someone who is still years away—at best—from working in the neighborhood: New Jersey Nets star guard Devin Harris. The NBA team is expected to move into the planned Barclays Center arena in the Atlantic Yards, if and when the project is built.
NoLandGrab: It's a little odd that the second video among 22 clips on the campaign web site features the Nets' Harris; if the Downtown Brooklyn Partnership's top "reason why" is a project that hasn't yet broken ground (and may never), they have an uphill battle ahead of them.
And if there's any public money in this campaign, chalk it up as yet one more subsidy for Bruce Ratner.
Posted by eric at April 3, 2009 5:19 PM