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December 3, 2008
Nets Third Worst Brand in Pro Sports
Nets Daily
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More bad news for Bruce Raner's NJ Nets — branding is more than billboards, a foxy mascot and free tickets:
Sports Business Journal’s annual survey of team brands finds the Nets’ brand power near the bottom of all pro sports teams. In the survey, the Nets ranked 120th out of 122 teams. The only brands with lower ratings were those of the Indiana Pacers and New York Islanders. The Nets were rated slightly higher than the Knicks. Brand power is a combination of team popularity, fan loyalty and grade of ownership.
NoLandGrab: The Nets actually earned this ranking.
GRADE OF OWNERSHIP
Even Bruce Ratner gives his early tenure a failing grade, admitting to the San Diego Union Tribune that "I wasn't ready to be an owner"
FAN LOYALTY
Loyalty went out the window as soon as the Nets announced that they were moving to Brooklyn and then made questionable personnel decisions, turning the two-time Eastern Conference champs into also-rans.
TEAM POPULARITY
Giving away free tickets to fill up empty seats doesn't make you more popular — it looks desperate.
Posted by lumi at December 3, 2008 5:10 AM