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December 31, 2008

Forest City Ratner On The Web

Atlantic Yards Report

Forest City Ratner's lean new web site emphasizes completion of projects


It's "Out with the old, in with the new" on the intertubes as Norman Oder takes a look at the newly-revised Forest City Ratner web site finds a lot fewer pages to look at. The old site had 7 pages chock-a-block with graphics and a nifty blue color theme. Now, it's down to 4 austere pages (including "Contact Us" and "Terms of Use").

Maybe the truncated new web site for Forest City Ratner, currently just two pages, embodies current lean times. Or maybe the site, which offers less information than its previous incarnation, is just a work in progress, with links coming to projects like Atlantic Yards and Ridge Hill.

Bruce Ratner's bio, currently missing from Forest City Ratner's web site

Also gone, at least for now, from the Forest City Ratner web site is the biography of CEO Bruce Ratner.

Just in case Bruce Ratner's bio--which was apparently written in 2004--doesn't reappear on the revamped Forest City Ratner web site, here's a look at the old one, courtesy of the Internet Archive. The screen shot captures only part of the text, which is reproduced below.

You are invited, dear reader, to look at Atlantic Yards Report to read the entire splendiferous bio. Here on No Land Grab, we just include this paragraph that predicts a project named Atlantic Yards:

On a site adjacent to Atlantic Center, Mr. Ratner is preparing to construct Atlantic Yards, a 7.7 million-square-foot mixed-use development designed by internationally acclaimed architect Frank Gehry. Encompassing 8 acres of public open space, more than 2 million square feet of commercial space and more than double that amount of residential space—at a variety of price points, including affordable housing—Atlantic Yards will be anchored by the 800,000-square-foot, 18,000-seat Barclays Center arena, designed to be the home of the Nets professional basketball team, recently purchased by a group of investors led by Mr. Ratner.

Posted by steve at December 31, 2008 4:18 AM