April 2, 2008
"Carbon Neutrality" Fails to Save Fading Nets
While Tuesday night's game between the New Jersey Nets and the Philadelphia 76ers may have been carbon-neutral, it was standings-negative for the home team. The Nets are fading faster than owner Bruce Ratner's anemic Atlantic Yards project.
With its third consecutive loss, New Jersey crept closer to missing the post-season for the first time in seven years and for the first time since Ratner took over. Now trailing both Atlanta and Indiana for the eighth and final playoff spot, the Nets saw their un-magic number shrink to five. Were they not lucky enough to be playing in the NBA's sickly Eastern Conference, the 13-games-under-.500 Nets would have been eliminated from contention long ago (they'd be 15 games out of a playoff spot in the West).
After making consecutive visits to the NBA Finals in 2002 and 2003, the Nets have gone steadily down hill under Ratner's ownership regime. If not for the dysfunctional Knicks, the Nets' failings would be more-frequent back-page tabloid fodder.
And missing the playoffs and their significant revenue boost can't be good news for the money-hemorrhaging franchise, especially with Atlantic Yards reeling from the effects of a withering credit market.
Posted by eric at April 2, 2008 12:33 PM