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October 31, 2007
Arena makeover is looking sharp dressed in Izod
The Newark Star-Ledger
By Matthew Futterman
Bruce Ratner's Nets marketing guru, Brett Yormark, tries to convince fans that their favorite lame-duck NBA franchise loves having the Meadowlands Arena, rechristened "Izod Center," all to themselves (snarky parenthetical commentary, ours).
Sure, the Devils have moved into a gleaming, $375 million home in downtown Newark, but the Nets are making themselves as comfortable as they have ever been in what is now a home of their own at the Meadowlands.
Though the state owns the newly renamed Izod Center, the Nets are now the primary tenant and the premiere team in the building until their planned move to Brooklyn in two or three years [or maybe four years or never]. Take notice of the red-painted pillars with the 85-foot banners of Jason Kidd, Vince Carter and Richard Jefferson tonight on the way into the season opener against the Chicago Bulls.
"The Devils leaving gives us a tremendous opportunity to leverage different areas of the building in ways we never were able to do before," Nets chief executive Brett Yormark said as he stood in a hallway outside the Devils' former offices at the Izod Center Monday.
...
"You didn't used to feel good about coming in here," Yormark said. "Now I think you will."
Posted by lumi at October 31, 2007 8:20 AM