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September 27, 2007
Jay-Z and Rocawear Vying for Name-Rights to New Jersey Nets’ Arena
XXL News
The headline is not a joke, but it is referring to the Meadowlands.
As if being a part owner of the NBA’s New Jersey Nets wasn’t enough, Jay-Z and his Rocawear clothing line are vying to win the naming-rights to the Nets’ arena. Currently called Continental Airlines Arena, the stadium, which is located in the Meadowlands area of East Rutherford, NJ, has opened up bidding to secure a new name.
As an investor in Bruce Ratner's Nets, maybe Jay-Z sees the value in the naming rights for the Meadowlands arena because he understands that the team won't be moving to Brooklyn anytime soon. Any hedge fund would do well to hire Jay-Z.
Posted by lumi at September 27, 2007 6:11 AM