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May 7, 2007

Atlantic Yards: "Barclays Center" - pix

Brooklynian

Posted by "8thandPrez":

I was reading the premiere issue of Condé Nast Portfolio at lunch today and came upon this veeeery interesting ad:

Apologies for my crappy camera phone. The text at the bottom drones on about the exciting new development and amazing new open space and incredible new concert hall and peformance center and Nets arena.

link

NoLandGrab: Add the approximately $34,000 one-page four-color ad in the premier issue of Portfolio to the estimated $500,000 Barclays has already spent on promoting the company's deal with Bruce Ratner for the naming rights of the Atlantic Yards arena.

Posted by lumi at May 7, 2007 10:05 AM