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January 19, 2007

Barclays Center Ad

To tout its "investment" in the "Renaissance of Brooklyn," Barclays Bank "invested" in the Times (p. C5), Post (p. 11), Daily News (p. 21) and The Wall Street Journal (p. A7) with this get-to-know-you full-page ad (click to enlarge).

The headline is all hype: Barclays has purchased naming rights and will not "present" anything but an undisclosed sum, somewhere south of $400 million, to Bruce Ratner.

An advertising-industry expert estimates the total cost of Barclays' single-day ad "investment" at about $500,000, not a penny of which, so far as we can tell, went to "assist Brooklyn's youth."

Posted by lumi at January 19, 2007 3:29 PM