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April 5, 2007
Nets entertainment guru is all about buzz
Crain's NY Business
By Catherine Tymkiw
The New Jersey Nets are counting on Petra Pope, their new entertainment guru, to generate buzz around the National Basketball Association team as it prepares to leap to Brooklyn in two years.
Ms. Pope, who was promoted to the newly created post of vice president of entertainment and event marketing last month, joined the Nets more than two years ago after 14 years with the New York Knicks, where she founded the famed Knicks City Dancers. "It was a great challenge to come over and create an atmosphere that's exciting and interesting," she said.
"We are bringing in jazz performers, we are bringing in more Broadway, we're bringing in symphonies and different groups that bring a cultural touch to what we're doing. And that does lay the groundwork for Brooklyn," said Ms. Pope.
NoLandGrab: What? No opera?
Posted by lumi at April 5, 2007 10:52 AM