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December 10, 2006
Striking a Pose
The Atlantic
Yoga is at a confused, precarious place, teetering on the edge of overexposure. On my way to the Jivamukti party I stumbled on a tiny store in the ultrahip Lower East Side called Fuck Yoga, which features store-branded T-shirts, matchbooks, skateboards, and neon signs. I figured this was my proof that yoga had indeed crossed over to the dark side, becoming a close cousin to the SUV and the fur coat and dental insurance—all the eternal targets of youthful mockery and protest.So was this all meant in hostility to yoga? I asked Fuck Yoga’s owner, Barnaby Harris, thinking I was asking the obvious.
“No, not at all,” he said, “I practice yoga every day. And we sell yoga mats.”
You do? So what the—?
“Enough already,” said Harris. “I mean, OK, [yoga’s] great for you, makes you glowing and healthy, etc., etc. But enough already.” (The store also sells T-shirts that say fuck frank gehry. Same basic idea.)
NoLandGrab: We're not sure how we feel about people ironically loving and ridiculing things at the same time, but somehow we think these shirts might be popular this year...
Posted by amy at December 10, 2006 7:59 PM