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December 10, 2006

A frustrated sigh from Gehry on the signage issue

HiResSignVertical.jpg

Atlantic Yards Report

There's another reason to echo the concerns raised Tuesday that 150-high signs on the proposed Atlantic Yards Urban Room might turn Brooklyn's busiest intersection into Times Square.

Frank Gehry is frustrated, according to an interview he gave Advertising Age published in September.

The original tune

In April, in an interview with New York Times critic Nicolai Ouroussoff on the Charlie Rose show, Gehry sounded confident that he and branding expert Peter Arnell could craft creative signage that could be used for advertising, community issues, and art.

"This would not be Times Square," he told the Daily News in May.

(Above right, a graphic by BrooklynSpeaks adapted from two separate renderings in the Atlantic Yards Final Environmental Impact Statement. Note that the perspective is not from ground level.)

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Posted by amy at December 10, 2006 7:35 PM