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July 12, 2006
After “Race” Battle, Dan Goldstein Charges On
The NY Observer
Luckily for Forest City Ratner's Atlantic Yards Development Group President Jim Stuckey, today's Matthew Schuerman article about the growing Atlantic Yards opposition — described as a "sophisticated machine that is simultaneously fighting legal, political and public relations battles" — ran only in the online edition of The Observer.
NoLandGrab: In the article, Stuckey takes a pathetic swipe at NoLandGrab in the following comment:
Mr. Stuckey added that one of the opposition blogs, No Land Grab, evidenced "a lack of transparency" because it reproduced an ad for the forum without giving the time and place. (The blog did show a phone number and an e-mail address to reserve a spot, however.)
Wow, that's Stuckey's best pitch? As noted in yesterday's correction, NLG's "lack of transparency" was an oversight, as evidenced by the fact that the date and RSVP information were provided and all of the meeting details were posted on the NLG Events page.
However, we're willing forgive to Stuckey's snark, since it opens the door to talk about another one of his points.
In today's Observer article Stuckey says:
"What I think is amazing is that without us doing any work at all, we have received over 4,000 RSVP's," he said the day before the [affordable housing] information session. "That is not us working the crowd and putting up posters on lamp posts. That's a couple of newspaper ads and an e-mail sent around to people."
From today's Daily News reports on the affordable housing session:
Ratner sent out flyers about Atlantic Yards to 600,000 Brooklyn residents in May and nearly 20,000 people responded.
Add that to Schuerman's observation that the ads were "in major city dailies" and that "those e-mails... went out to about 20,000 people who had responded positively to a full-color brochure sent to 'several hundred thousand households' in the borough."
Stuckey would have us believe that "ads in major city dailies" and a 12-page four-color bi-fold direct mailer to 600,000 households in Brooklyn isn't "any work at all" — at a cost of well over a million dollars, it is certainly a lot of money.
Posted by lumi at July 12, 2006 9:18 AM