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February 8, 2006
Brett Yormark, 39
Chief executive, New Jersey Nets
Netting fans' allegiance
Crain's NY Business, 40 Under 40
By Aaron Elstein
When running the business side of a basketball team whose owner has clearly stated his intention to move the operation, what's a chief executive to do? If the CEO is the Nets' Brett Yormark, he graciously thanks ticket holders for their loyalty and hopes some of them will follow the team down the turnpike, through the tunnel and over the bridge to the new promised land.
"I don't know if the team has thanked you over the years for your continued support, but that's what I'm here to do," Mr. Yormark told a group of 10-year season ticket holders before a game earlier this season. "As for moving to Brooklyn, yes, that's going to happen.
NoLandGrab: The brief Crain's profile cites some of Yormark's initiatives, but politely leaves out the embarrassing interview with Mike and the Mad Dog on WFAN in which Yormark was busted on the live call-in show for having "totally misled everyone," claiming the home opener was sold out, while empty seats were conspicuous to even the casual observer.
Posted by lumi at February 8, 2006 9:34 AM