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October 9, 2005

Coming Soon to a Patio Near You: Nets Tickets

The NY Times, Sunday Sports
by Richard Sandomir

Ratner is holding "tupperware parties" for season ticket holders. It's "community outreach" the Bruce Ratner way.

In the backyard of Fred and Allison Randolph's house in Fords, N.J., the Nets were selling season tickets. It was part of an unusual effort by the suddenly marketing-savvy Nets, now in the second year of Bruce Ratner's ownership, to increase their season-ticket base in New Jersey even as they plan their move to Brooklyn in 2007.

So the team asked the Randolphs, who became season-ticket holders last year, to invite their friends and associates to what the Nets are calling an Influencer, a cocktail party sponsored by Tiffany & Company with one primary goal: to sell tickets.

Kester Hector, a financial planner from Somerset, said he was persuaded to purchase four half-season tickets by the mere proximity of the party. "It's great to reach out to the community, right here in the neighborhood," he said. [Empasis added.]

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NoLandGrab: If you and a handful of your closest friends want to buy season tickets, Bruce Ratner will come to your party with players, execs and sportscaster in tow, but if you live in Brooklyn and have questions about the arena, he is no where to be found. But don't worry, you can have up to three minutes to speak at the next public hearing!

Posted by lumi at October 9, 2005 10:49 AM