« Bloomberg Stops Making Sense | Main | More coverage of Ratner's CBA »
June 29, 2005
Burning Questions
The Newark Star-Ledger
Interview with Rick Eiserman, the chief executive of BrandBuzz, the New York marketing firm that was awarded the account for the Nets' advertising campaign.
But how to you bridge New Jersey and New York, since the team plans to move to Brooklyn in three years?
The current fan base is 50 percent New York, according to the team's data. We're not marketing to New Jersey. We're marketing to the tri-state market. It's the tri-state area's team.
We've got more relationship building to do in Brooklyn. We need to lay the groundwork, but we're really looking at the tri- state area.
NoLandGrab: Anything BrandBuzz does will be an improvement on last season's campaign, "Kidd, Carter and the rest of the Nets. SEE 'EM LIVE!"
Posted by lumi at June 29, 2005 6:12 AM