« House Hunting on a Brooklyn Nets’ Budget | Main | "September is Just the Beginning" banners suddenly appear on Prospect Heights streets »
September 6, 2012
The Pacific St. Edition of ‘What’s in a Name?’
2nd Ave. Sagas
by Benjamin Kabak
Nothing though has generated more angst than the corporate naming rights deal at the former Atlantic Ave.-Pacific St. subway stop. For $200,000 a year for 20 years, Barclays has appended the name of its sponsored arena to the station, and Transit has dropped poor neglected Pacific St. Although the arena doesn’t open until month’s end, the station signage has been updated, and the IRT FIND displays are sporting some decidedly low tech decals. Even as protest t-shirts spring up, the station is now, for better or worse, Atlantic Ave.-Barclays Center.
But is Pacific St. supposed to have been left to the dustbins of history? Tough to say, says Norman Oder in a recent post at his Atlantic Yards Report. Noting that the signage wasn’t supposed to debut until the arena actually opened, Oder questions the MTA’s handling of the name change.
...As Oder notes, the signs weren’t supposed to be revealed until the “Beneficial Use of the Subway Entrance is achieved.” In non-legalese, that essentially means that the date of the name change should have been the date the new subway entrance is available for public use. That clearly hasn’t happened yet. The signage, however, has changed, and the pre-recorded announcements trumpet “Atlantic Ave.-Barclays Center.” Consider it a few months of free advertising.
Posted by eric at September 6, 2012 11:03 AM