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September 17, 2012
New Territory for Ads, With a Moving Target
City Room
by David W. Dunlap
Then there are naming rights: for $200,000 a year, the authority has added the designation “Barclays Center” to the name of the Atlantic Avenue stations in Brooklyn. The measure is one part customer service — the new arena by that name is a block away — and two parts marketing, as the arena and stations now carry the name of a giant international financial services company.
...But revenues come with a cost of their own, suggested Siva Vaidhyanathan, the chairman of the media studies department at the University of Virginia.
...Professor Vaidhyanathan, for one, would like to see some more restraint. He bristled at the Atlantic Avenue-Barclays Center name. “What happens if Barclays is convicted of massive fraud in the Libor scandal?” he asked. “What happens if Barclays goes out of business?”
Posted by eric at September 17, 2012 10:53 AM