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September 20, 2012
Embroiled In Embarrassment of Hosting Controversial Advertisement MTA Considers Banning “Issue Advertising”: What About Barclays LIBOR Scandal?
Noticing New York
You would hardly guess that ads pull so little financial weight when surveying the clamorous melee of advertising cluttering the MTA environment.
Now it turns out that playing prostrate host to advertising can be a headache that’s more than it's worth to the MTA in multiple ways: After objecting and losing in court the MTA has been ordered, on freedom of speech grounds, to run extremely controversial advertisements that, paraphrasing Ayn Rand (of all the gosh-darn times to do so!), equate Arab nations with savages and (of all the gosh-darn times to do so!) instructs New York subway riders to “Support Israel. Defeat Jihad.”
Faced with the dilemma of being between this hard-to-stomach place and the court ruling the MTA accedes it must follow, the MTA is now considering having its board adopt a total ban on future issue advertising. Interesting! What does that mean for the MTA’s advertising promoting the Barclays Bank with the “Barclays” Center and the “Barclays” subway stations? Will the MTA now adopt a policy that would have prohibited its current promotion of the LIBOR scandalous British bank? It will at least have to mull over whether whatever policy it adopts should naturally entail such implications.
Posted by eric at September 20, 2012 10:11 PM