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September 27, 2012

All Black Everything: A Brooklyn Nets Style Guide

The Barclays Center opens tomorrow as the home of the Brooklyn Nets. The team may not lead their conference, but their merchandise is a top seller at the N.B.A. store online. Below, a guide to the Nets’ change of clothes.

The New York Times
by Alicia DeSantis

Not enough synergy for you yet? Here's more.

1. COLOR

Jay-Z, a minority owner of the Nets, had a hand in the design of the team’s logo. The look reflects his oft-stated preference for black — the signature color of the Jay-Z brand.

On the cover of “The Black Album,” Jay-Z wears a baseball cap that seems to have no logo, but he is a well-known Yankees fan. In a Budweiser ad that ran during the Olympics this summer, he traded his signature “fitted” for a Nets cap. (Anheuser-Busch is a partner of the Barclays Center.)

2. BROOKLYN-IZATION

“We Brooklyn-ized who we are, which I think is critical,” said Brett Yormark, chief executive of the Nets and Barclays Center, and a former Nascar executive. “The goal is to become a lifestyle brand. We want to transcend sports. We want people to consume us as often as possible.”

Yes, they run through all five.

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NoLandGrab: Is there a section of The Times that hasn't gotten in on the action?

Posted by eric at September 27, 2012 10:54 AM