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August 23, 2012
Welcome to Brooklyn: The most dishonest place in America
Metro New York
by Carly Baldwin
Regular readers of NoLandGrab — and the frequent crime reports from Bruce Ratner's Brooklyn malls — won't find this surprising at all.
Staten Island is more honest than Queens. Manhattan is more honest than State Island.
And Brooklyn is the least honest borough of all.
Those are the findings of an informal marketing “study” done by Honest Tea, the sweet tea company owned by Coca-Cola. From Aug. 8 to Aug. 19, Honest Tea erected more than 50 unmanned pop-up kiosks in 30 cities across the country, including several in New York.
The stands were stocked with drinks and a jar asking for $1. Payment was based on the honor system. The company wanted to see if people would pay when, ostensibly, nobody was watching.
...Citywide, 92 percent of people stopping by put in money. Approximately 1,800 people stopped by the Honest Tea booths. The booths were set up at Atlantic Terminal in Brooklyn Queens Center Mall in Queens, Yankee Stadium in the Bronx, outside CitiField in Queens, at the Staten Island Mall and at Chelsea Piers. There were stands on Wall Street, Madison Avenue and outside where "The Colbert Report" and "The Daily Show" are filmed.
...Two spots in New York City made the bottom five for the fewest amount of donations: At Atlantic Terminal, only 61 percent of the people who stopped put in cash. Someone also tried to steal some duct tape from that location, the company lamented.
NoLandGrab: Welcome to Bruce Ratner's Brooklyn, Honest Tea!
Posted by eric at August 23, 2012 10:39 AM