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August 19, 2012
"In Brooklyn, It’s All Nets": Times slideshow (and Sports section three-pager) about Nets marketing reinforces Nets marketing
Atlantic Yards Report
In Brooklyn, It’s All Nets, declares a 12-slide slideshow online at the New York Times's Sports section. It also occupies the top two-thirds of the Sports section front in print, plus a two-page center spread:
The Nets don’t officially step on the court in Brooklyn until the fall. But the team’s imprint is already evident, even ubiquitous, around the borough.
Well, duh, because most of the examples involve advertising.
Posted by steve at August 19, 2012 11:00 PM