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August 7, 2012
"Brands of excellence": Barclays Center announces partnership with GEICO
Atlantic Yards Report
The arena's "largely about the children and youth of Brooklyn," as developer Bruce Ratner said last year, right?
A press release yesterday, from the Barclays Center, headlined GEICO BECOMES NINTH FOUNDING PARTNER OF BARCLAYS CENTER:
The 9,000 square-foot glass-enclosed GEICO Atrium will be the main entry space as visitors walk through the front door of Barclays Center. Fans will have easy access to the 12-booth box office, views into the below-grade practice court, and quick access to the Nets Shop by adidas. Most impressively, the GEICO Atrium opens onto a dramatic view of the arena bowl and scoreboard.
In addition to the GEICO Atrium branding, GEICO will be fully integrated into some of the most high-profile positions at Barclays Center, including the unparalleled “Street-to-Seat” brand signage at Barclays Center.
As part of its alliance with the Brooklyn Nets, GEICO will receive television-visible branding on each side of the basketball hoop stanchions for each Nets home game.
Supporting Brooklyn?
The key quote comes from Barclays Center and Brooklyn Nets CEO Brett Yormark: “We are pleased that GEICO and Brooklyn support each other and we are excited to continue to partner with brands of excellence.”
GEICO's not supporting "Brooklyn," it's supporting a specific sports and entertainment enterprise.
Related coverage...
MediaPost News, GEICO In As Barclays Center's 9th Sponsor
The venue -- which has 18,200 seats for basketball, around 19,000 seats for concerts, 100 or so luxury suites, four bars, three clubs, and a restaurant -- has also signed as founding partners American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include Adidas (which will have a store selling Nets regalia), Anheuser-Busch, Coca-Cola, Haier America, Sony and New York Marriott at the Brooklyn Bridge. Barclays has its name on the hood, of course, though if company gets further sucked into the Libor scandal vortex, that might change.
Posted by eric at August 7, 2012 10:58 AM