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July 13, 2012

Jay-Z tickets: more than $99 to hear “99 Problems,” unless you’re lucky

Meadowlands Matters [NorthJersey.com]

I noted the other day that many of those 7,000 tickets per show that Jay-Z is offering for $29.50 this fall at the Barclays Center in Brooklyn inevitably would wind up going for their true value on the secondary market.

Now along comes SeatGeek, a company that analyzes prices across that market, to confirm that hypothesis.

Those under-$30 seats have been going for an average price of – brace yourself – $195.23 on the secondary market, said SeatGeek spokesman Will Flaherty.

Nearly 9,000 tickets for the Saturday night show – the second of the initial three concerts – are on the secondary market. That’s more than half of the 14,600 or so capacity for these shows. The big number of available tickets probably has helped limit the average ticket price on sites such as Stubhub or TicketsNow to $452. That’s lower than the $483 average price for Sunday the 30th. The highest average price, naturally, is for opening night: $530.

Meanwhile, did you say you want floor seats for any of the shows? Fork over an average price of $1,765 for any of the three shows, please, says the secondary market ($2,195 for opening night).


NoLandGrab: We're all about giving credit where credit is due, and we just want to say that Brett Yormark has done a fabulous job to "protect the interests of the consumer."

Related coverage...

NY Daily News, Jay-Z adds three more concert dates to celebrate the Barclays Center opening

But even Yormark admitted there isn’t much that can be done to prevent scalping.

“We can’t control the secondary market. We price these shows so that anybody who wants to come can,” he said.

Still, artists like comedian Louis CK have taken steps to block ticket brokers from pricing out actual fans. The comedian now requires fans to show up at each arena’s will-call window with ID to pick up tickets for his 56-stop, four month long national tour.

That drastically reduced the number of ducats being hawked online, SeatGeek analysis showed.

“There are definitely tactics that can be employed to curtail excessive scalping,” Flaherty said.

The Local [Fort Greene/Clinton Hill, The Day: The Only News Today is Jay-Z

Posted by eric at July 13, 2012 11:44 AM