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June 6, 2012
A European Sensation
The Wall Street Journal
by Jan Wieczner
Like thunder rumbling in the distance, when there's an exclusive party to announce another party, you know something big is coming.
Sensation, a European dance and theatrical event at which participants dress all in white for stunning visual effect, is touching down in the U.S. on Oct. 26 and 27, at the new home of the Brooklyn Nets, the not-yet-open Barclays Center.
Event organizers held a party last week at Meatpacking hotspot Provocateur to announce Sensation America, which will host 15,000 people on each of the two nights (other Sensation events have hosted up to 40,000 a night). Some partygoers—many of whom wore all white—cheered "Brooklyn!" when the venue was announced.
Posted by eric at June 6, 2012 9:45 AM