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May 1, 2012

Brooklyn Nets Sports Entertainment Corporation Claims to Believe "Neighborhood is Family"

Develop Don't Destroy Brooklyn

Phew, are we glad they added "New York" to the round one which will be on center court, wouldn't want to confuse it with Brooklyn, Michigan or Brooklyn, Kansas. Perhaps a "718" next to the B is in order too.

The Nets new logo was leaked last week and officially revealed this morning at a press event at Modells (the supposed future site of a 25-story Atlantic Yards tower.) Oddly, the purported designer of the logo, Jay Z (yeah right), chose the Raiders' colors and shield, the Spurs' colors (minus the gray/silver) and even odder chose Freddy's colors albeit it with a much less appealing and ornate crest.

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NY Post, Nets unveil new black-and-white Brooklyn look

Pinocchio delivers the Nets' logo creation myth.

The inspiration behind the black and white color scheme, a radical departure from the red, white and blue the team has featured for decades, came from minority owner Jay-Z.

“He came to me with a story he thought we should tell,” Yormark said.

Posted by eric at May 1, 2012 10:40 AM