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April 30, 2012
Yormark: Jay-Z is "creator" of new logo; promotional video claims "neighborhood is family and loyalty never goes away"
Atlantic Yards Report
Jay-Z, apparently is the "author" and "creator" of the new Nets' logos, Brett Yormark, CEO of the Brooklyn Nets and the Barclays Center, told CNBC's Darren Rovell in a live interview. [NLG: CNBC is Yormark's go-to outlet for softball interviews.]
I wouldn't bet that the hip-hop star/entrepreneur/producer/"cultural icon" really drew it up, rather than helped choose from competing suggestions. Yormark called the black-and-white motif a major change from the red, white, and blue of the previous logo, and noted it was the only black-and-white one in the league.
One logo is a shield containing a basketball and the letter "B." The other is a circle with a "B" on a basketball, ringed by "Brooklyn" and "New York."
Yormark, asked by Rovell about principal owner Mikhail Prokhorov's promise of a championship in five years, pivoted and said suites had sold at 75% (really?) and sponsorships were going great.
He didn't specify, but, in late March, Forest City Enterprises reported that "64 percent of forecasted contractually obligated revenues for the [Barclays Center] arena are currently under contract."
Here's the promotional video — the Nets believe "neighborhood is family," apparently; people surely feel better when their brother trumps up a blight study and their mom drives the bulldozer that knocks down their (former) home.
Posted by eric at April 30, 2012 11:06 AM