April 21, 2012
NY Knicks fans take over Prudential Center leaving NJ Nets at home-court disadvantage
Nets CEO Brett Yormark vows that crowds will support Nets once team moves to Brooklyn
NY Daily News
by Stefan Bondy
Mikhail Prokhorov once said he’d turn Knicks fans into Nets fans. It’s safe to say none of the thousands were swayed Wednesday night in Newark.
The New Jersey Nets met the Knicks for the last time in front of a crowd similar to those of their previous 166 matchups: heavy on the Knicks fans.
Blue jerseys flooded the Prudential Center an hour before tipoff. The fans cheered wildly for the road team, chanting “MVP” for Carmelo Anthony when he was at the foul line. They booed the home team, especially Kris Humphries, and jeered Gerald Wallace when he stepped to the line.
Atlantic Yards Reporot, The Brooklyn move, the brand, and Yormark's talk of the home court advantage
But Yormark is just Yormarketing when he says, "And wearing Brooklyn on our jerseys is going to mean a lot to everybody in that borough."
Not if you keep sacrificing part of the community, as shown on Atlantic Yards Watch.
Posted by eric at April 21, 2012 11:06 AM