April 28, 2012
Brand identity: filling the empty vessel of the Brooklyn Nets "sports entertainment corporation" with new logo and colors
Atlantic Yards Report
The Brooklyn Nets are set to unveil their new logo and colors at 10 am Monday, according to the Star-Ledger.
Ironically enough, the Modell's Sporting Goods store opposite the Barclays Center arena and Atlantic Terminal mall, on a plot of land known as Site 5 that is destined to be part of the Atlantic Yards project, housing a 25-story building that would displace Modell's and its neighbor, P.C. Richard.
That logo would fill the shield outlined in the #HelloBrooklyn campaign that began earlier in the week.
And as Deadspin and later Gothamist reported, the logo has leaked, emphasizing the name "Nets" with a "B" superimposed over a basketball.
It's a big deal in this Sports world, this big reveal, and big deal in Brooklyn. People are buying #HelloBrooklyn merch, and surely Nets caps and t-shirts will begin selling, to Brooklynites and wannabes, especially when pushed by trend-setters like Jay-Z. (What, principal owner Mikhail Prokhorov won't be modeling the merch?)
One snarky comment, on the Daily Beast:
Looks like some lazy designer said "Y'know who had a great logo? The Brooklyn Dodgers. Y'know who had a great color scheme? The Raiders."
By contrast, BigLeadSports, which supplied the photos below, called it "gorgeous."
Blind brand loyalty?
But what does it mean to support a hometown team when you don't even know what the team will be? Are people just "rooting for the clothes," as Jerry Seinfeld said?
Posted by steve at April 28, 2012 5:41 PM