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April 30, 2012

At the "the brand identity launch of the Brooklyn Nets": new merchandise, global reach, "Community Week," and the continued invocation of Jay-Z

Atlantic Yards Report

Norman Oder files the definitive report on the today's Brooklyn Nets merchandise-a-thon.

It was about Brooklyn, but it was, of course, about business: logos, t-shirts, hats, and other Brooklyn Nets merchandise at the Modell's across from the in-construction Barclays Center arena.

In a press conference/pep rally this morning, before the press and Nets-related staffers, MC David Diamante introduced what he called "the brand identity launch of the Brooklyn Nets."

The black-and-white logos had already emerged, though other "secondary marks" were new, such as the "Brownstone Ballers, "Brooklyn's Finest," and "No Sleep Til Brooklyn" shirts.
...

Beyond the merch: tickets

Substantial if not overwhelming crowds--well over 100 people--lined up for Nets' merchandise outside Modell's (below right photo) and on the Atlantic Terminal plaza to buy season tickets--before either of the lines actually moved.

A larger group lined up to shoot free throws and get a chance at a Community Week t-shirt.

The numbers were likely diminished because it was a work day. The Nets put 1000 season tickets, at all price points, up for sale to Brooklynites.

"Screecher seats"?

How many of the $15 seats, of which there should be 2,000, were for sale? Nets spokesman Barry Baum said people could buy at whatever price point they chose.

Would the much-promised $15 screecher seats be available as single-game tickets or solely as season tickets? Baum said, "At this point, we haven't determined [it]."

Click through for much more, if you have the stomach.

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Posted by eric at April 30, 2012 11:01 PM