April 30, 2012
At the "the brand identity launch of the Brooklyn Nets": new merchandise, global reach, "Community Week," and the continued invocation of Jay-Z
Atlantic Yards Report
Norman Oder files the definitive report on the today's Brooklyn Nets merchandise-a-thon.
It was about Brooklyn, but it was, of course, about business: logos, t-shirts, hats, and other Brooklyn Nets merchandise at the Modell's across from the in-construction Barclays Center arena.
In a press conference/pep rally this morning, before the press and Nets-related staffers, MC David Diamante introduced what he called "the brand identity launch of the Brooklyn Nets."
The black-and-white logos had already emerged, though other "secondary marks" were new, such as the "Brownstone Ballers, "Brooklyn's Finest," and "No Sleep Til Brooklyn" shirts.
Beyond the merch: tickets
Substantial if not overwhelming crowds--well over 100 people--lined up for Nets' merchandise outside Modell's (below right photo) and on the Atlantic Terminal plaza to buy season tickets--before either of the lines actually moved.
A larger group lined up to shoot free throws and get a chance at a Community Week t-shirt.
The numbers were likely diminished because it was a work day. The Nets put 1000 season tickets, at all price points, up for sale to Brooklynites.
How many of the $15 seats, of which there should be 2,000, were for sale? Nets spokesman Barry Baum said people could buy at whatever price point they chose.
Would the much-promised $15 screecher seats be available as single-game tickets or solely as season tickets? Baum said, "At this point, we haven't determined [it]."
Click through for much more, if you have the stomach.
Posted by eric at April 30, 2012 11:01 PM