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February 8, 2012

Sky's the limit on pre-fab towers for Atlantic Yards developer

The Brooklyn Blog [NYPost.com]
by Rich Calder

In case you've been wondering, the Steve Jobs of real estate developers is... Bruce Ratner!

There’s a lot more riding on whether developer Bruce Ratner can build the world’s tallest pre-fabricated building than just completing Brooklyn’s long-delayed Atlantic Yards project.

Ratner’s company stands to position itself as the go-to developer for what could become a soaring modular-building industry.

Bob Sanna, executive vice president of Forest City Ratner Cos., said yesterday that the company is willing to “share” such technology and is open to also factory-building “modules” for other developers to build modular towers.

“This is our iPhone moment,” Sanna said during a real estate roundtable hosted by the Brooklyn Historical Society.

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Posted by eric at February 8, 2012 11:29 AM