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January 23, 2012

Stack’s Stats: Q+A with Brett Yormark

The New Jersey Nets’ CEO discusses Barclays Center.

SLAM Online

Norman Oder covered this interview a couple days ago, but we couldn't resist.

SLAM: How do you want Barclays Center to be perceived by Nets fans and NBA fans, in general?

BY: Well, you know, Barclays Center is bigger than basketball. I want to answer that question more holistically. Our goal is to truly redefine the customer experience in this marketplace. Bruce Ratner often references going into Barclays Center as like going into your living room.

Actually, it's a lot more like going into Daniel Goldstein's living room, which used to be at about center court.

SLAM: What was your strategy in finding the corporate partners with whom you eventually aligned the Nets and Barclays Center?

BY: Initially, our goal was to educate the market on a new way of looking and considering sponsorship. We truly took the philosophy of less is more.

If only BY would apply that "philosophy" to his own BS.

We love the support we’re getting. Our players go into Brooklyn quite often, and they’re doing community engagement. People are honking their horns and saying ‘We love you, Nets’ and it’s a great feeling.


NoLandGrab: BY, those people honking their horns are not saying "we love you" — but it rhymes with it.

Posted by eric at January 23, 2012 12:41 PM