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January 11, 2012
Nets CEO Yormark on strategies: a press release a day, never talk publicly about ticket giveaways
Atlantic Yards Report
Norman Oder uncovers some rare and surprising candor from Brett Yormark. Yes, Brett Yormark.
The 4/16/09 session at the Argyle Executive Forum, in which Nets CEO Brett Yormark acknowledged few New Jersey fans would follow the team to Brooklyn, also included a frank description of the team's public relations strategy (pump out a press release a day) and veiled practice of distributing free tickets.
Keep in mind that this was the end of the last season at the Meadowlands, before the team was clearly moving to Brooklyn and before the announcement of the two-year interim move to Newark.
Of course, Yormark is also a walking generator of the most vapid business-speak:
That Argyle Executive Forum transcript is worth a look to see how Yormark employs business buzzwords. They include:
- "the value player"
- "I'm going to top-line a couple of things"
- "our value proposition"
- "It's truly about the touch points"
- "it’s been a terrific ‘feel good’ and hopefully later on, we can monetize it"
- "a great value creation"
- "a best-in-class experience"
- "insulate yourself if the product goes south"
- "mandate buy-in from top to bottom"
- "Live out of the box"
- "Value creation, that is the buzz word"
- "it’s all about hiring on the court now in the product cycle, character guys"
- "We’re going to investment spend in all the right areas"
Posted by eric at January 11, 2012 12:30 PM