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January 5, 2012
‘Mouse’ cleaning for Nets
NY Post
by Rich Calder
Trying to bring a theme-park feel to the team’s new arena in Brooklyn, Nets brass have hired Walt Disney Co.’s training arm to teach the Barclays Center’s employees the secrets of its Magic Kingdom.
“We want to create a magical experience where everyone is treated like a VIP no matter where they sit, and no one does it better than Disney,” Nets/Barclays Center CEO Brett Yormark told The Post.
The goal, he added, is “redefining customer experience” for sports and entertainment venues with “unmatched, street-to-seat” service and hospitality.
The team is even considering tapping into so-called 4-D technology Disney theme parks are famous for, so fans can experience some arena attractions not only by sight and sound — but also by touch, taste and smell.
NoLandGrab: Ah, yes, we recognize that scent.
Related coverage...
The L Magazine, Company Making Barclays Center Tiles Goes Broke; Company Making Barclays Center Employees is Disney
The Post is quick to note that [while] none of the arena's 1,500 full- and part-time employees will be donning cartoon character costumes, the Disney Institute will help to design Barlcays Center workers' uniforms. "You don’t wear a uniform — you wear a costume,” noted Disney Institute content specialist Tom D. Thomson. Oh. Sorry?
Runnin' Scared, Brooklyn Nets Set To Go All Disney On Their Employees
When you have to open an arena that seats a crowd of 18,000 skeptical New Yorkers, there's really only one person you can call to give you advice -- dear old Mickey Mouse. The House of Mouse entertains visitors with extreme robotic precision and that's what the Brooklyn Nets are looking to emulate.
Posted by eric at January 5, 2012 11:50 AM