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January 3, 2012
Barclays Center Enlists Help From Disney
Future home of the Brooklyn Nets signs deal with the people behind Mickey & Co.
Park Slope Patch
by Paul Leonard
The most Mickey Mouse operation in (allegedly) professional sports has made it official.
First it was the Brooklyn Nets, then Jay-Z. Now the people behind Mickey, Pluto and pals are getting into the Barclays Center mix.
On Monday, the Nets basketball organization announced a partnership with Disney Institute with the aim of having some of the entertainment giant's magic rub off on the quickly rising Barclays Center.
“Anybody who has visited Walt Disney World recognizes that Disney delivers the preeminent customer experience and that’s what we plan to bring to our guests at Barclays Center,” said Barclays Center CEO Brett Yormark.
..."Our goal is to bring the best entertainment value to our customers," said Nets senior vice president of communications Barry Baum.
NoLandGrab: "Entertainment value" like this?
Posted by eric at January 3, 2012 4:27 PM