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November 10, 2011

"Prospect Heights Is Happening!" (thanks to arena), Corcoran claims, using photo of building which (unmentioned) is across from arena parking lot

Atlantic Yards Report

Prospect Heights residents have been getting the below postcard from mega-brokerage Corcoran encouraging them to choose that firm to sell their home. (Postcard via Prospect Heights activist Patti Hagan.)

The text, as stated on the back:

Prospect Heights is Happening!
Your neighborhood is transforming. With the Barclays Center arena nearing completion, Propsect Heights and the surrounding area are being redefined.

Then follows the Corcoran pitch.

The unmentioned irony

The "Just Sold" building pictured is 618 Dean Street, directly across the street from the planned interim surface parking lot for the arena, which could last a decade and might impinge ever so slightly on residents' lives.
...

And did Corcoran, in its ad, mention the parking lot? Nope.

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NoLandGrab: Irony? Norman Oder's never worked in real estate. They're probably kicking themselves for not adding "adjacent to AMPLE parking!"

Posted by eric at November 10, 2011 11:20 AM