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November 12, 2011
One year later, rethinking the Prokhorov-sponsored "Global Russian" phenomenon
Atlantic Yards Report
Journalist/editor W.P. Norton, in Rediscovering Russian America (also published on the website of the Institute of Modern Russia), questions the term “Global Russians,” associated with the orbit of billionaire entrepreneur/Nets owner Mikhail Prokhorov and his magazine Snob (an acronym):
The term itself was originally coined to describe the affluent, intercontinental target audience of Snob magazine, a hardcopy-slash-Internet-enabled journal created in 2008. Snob, a media platform with offices in Moscow, London and New York City, was created for Prokhorov by such top-flight Russian editorial talent as Vladimir Yakovlev and Masha Gessen.
Interestingly, Russians themselves disagree heatedly when it comes to defining the concept.
And it turns out, according to Norton, the journalist who coined the term, Michael Idov, has left Snob and has distanced himself from the concept.
Posted by eric at November 12, 2011 1:38 PM