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November 14, 2011
Nets Take Show(room) on the Road
NetsDaily
Because the Barclays Center hasn't generated enough traffic already...
For years, the Nets have been bringing high-end customers to their Barclays Center showroom atop Bruce Ratner's New York Times building. There, the prospects are treated to a mock-up of a suite, complete with virtual views of the arena from any seat. Now, the Nets are taking their show(room) on the road.
They've have outfitted a 40-foot trailer to replicate the showroom, complete with two flat screen monitors that can project the virtual views, as well as hardwood floors, a hoop that can be set up outside, a rooftop deejay both and even a small Nets store ...of sorts. Billy King and Boro President Marty Markowitz will unveil the "Experience" Tuesday at Borough Hall. One reason for a mobile marketing tool: the Nets are about to start marketing loge seat packages to small businesses.
NoLandGrab: Given tepid sales of suites and tickets, this isn't surprising. Nor will we be surprised when Brett Yormark rings our doorbell, offering a deeply discounted ticket package.
Posted by eric at November 14, 2011 10:28 AM