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November 7, 2011

Journalism or advertising? Inaccurate NY1 piece posits that "Barclays Suite Showroom Has Robust Sales"

Atlantic Yards Report

Norman Oder follows up on a ridiculously hollow bit of "news."

Let's take a closer look at the 11/3/11 NY 1 item headlined Barclays Suite Showroom Has Robust Sales.

Despite the headlined, there's no evidence in the piece that the sales are robust. We learn that "The Nets sales group says it has sold half of the available suites since they went on the market in March."

That's not true. Actually, suites went on sale three years earlier, in 2008. They had sold some 26 suites--about one quarter of the current total--by May 2008.

By July of this year, they had sold "close to half" of the 100 suites, according to Crain's. So in three years they went from one-quarter to about one-half. That's not so robust.

Journalism or advertising?

The rest of the piece is an advertisement, letting us know the strategy of those promoting the arena....

article

NoLandGrab: Honestly, Barclays Center suite sales have so far been more bust than robust.

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NY1, Barclays Suite Showroom Has Robust Sales

Posted by eric at November 7, 2011 11:25 AM